Mktg 522 final exam questions

Describe that impact and how it improved the delivery of the service.

Mktg 522 final exam questions

Final Exam — Final Exam Question 1. How might Primary Data be obtained?

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TCO C Choose a specific brand i. Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers.

What do you, as a consumer, think of when you see this brand logo? How would you describe a Brand? What roles do Brands play in the market and what signals success?

TCO H Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. What are these distinguishing characteristics?

How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer?

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What are some marketing strategies that might be employed with services to ensure positive results with these distinguishing characteristics choose at least two? In your answer, provide an example of a service to which your strategies would be utilized.

Explain the concept of perceived value pricing. How might the marketer determine the price that the consumer might pay in exchange for that value that they receive?

Your sales team is one that, once they gain the initial sale, enjoys considerable repeat business. Sales reps have not been aggressive in pursuing new business.

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How might you structure the compensation plan to drive selling behaviors that would result in more effort being made to gain new business? Page 2 Question 1. TCO E Designing a marketing channel system requires analyzing customer needs, establishing channel objectives, and identifying and evaluating major channel alternatives.

It is important to understand what the customer expects channels of distribution or channel members will provide them. Consumers desire certain key service outputs: How does each of these affect the design of the marketing channel? TCO I When a company chooses their distribution channels, they must keep in mind that each channel member must be given the opportunity to be profitable.

Explain how these terms of doing business can affect the profitability of all channel members. TCO J Direct marketing can involve many different types of media. What are some of the potential ethical issues that marketers much address when transmitting their marketing message to consumers?

What would have been your Definition of the Problem? What information would you have liked to have obtained? As you answer the question, assume reasonable monies for market research have NOW been made available to you to do market research… that were unavailable to you previously.

Please be sure to provide a graduate level response based on the marketing principals learned in class.

Mktg 522 final exam questions

TCO G What is integrated marketing communications? To whom is it targeted? Use your own words. TCO B What are the advantages of qualitative measurements when doing marketing research? What are the disadvantages?

Do qualitative measurements negate the need for quantitative measurements? Please justify your answer. Be sure to answer all questions.Start studying MKTG Chapter 1. Learn vocabulary, terms, and more with flashcards, games, and other study tools.

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1. (TCO A) In the _____ organization structure, the project manager is responsible for the project results, whereas the functional manager is responsible for providing the resources needed to achieve the results.

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