So, you must make some careful considerations when writing such important documents.
Here are a dozen examples of what not to do. Would you fill in the form on your appraisal page? Do your friends and past clients?
If not then read on and learn how to craft a killer appraisal page that works. And I had no idea what to do to make it work. This was over 10 years ago and a lot has changed since then… thankfully. Define the purpose of your CMA appraisal page.
The thing is writing on your website is very much the same style as writing an email to a single person. Not a group or a couple, but a single person that you are having a conversation with about what you do and the benefits that they will get when the fill in the form and invite you over to give them professional real estate advice.
The clarity that you can give to your potential seller through a well crafted and thought out appraisal page will create a night and day difference in your business. If its a fantastic explanation, you will not be able to keep up with the sheer number of seller leads when you have a traffic strategy in place.
More on traffic driving later, its the easiest part. Writing is more difficult but like I said it will make a night and day difference to your business.
Its really easy to fix this, you just need to know how to write properly on your website. To help you get started, pretend that someone you already know has asked you to explain an appraisal to them. This will help you write a clear message filled with the benefits of your service to them and explain exactly what you are going to do for them.
To do this even better start with a clear picture in your mind of who you are writing to. This is your target customer. Think back to your last 10 deals and see if you can see anything in common with the people you have dealt with. You want to write to that person and this will help you attract more of them.
Perhaps you are an analytical type of person and really get along with engineers, doctors or technical minded people. Another example is perhaps you are very driven and amiable but have a husband or wife who is the analytical type who often find making decisions difficult, especially when selling a house.
You may find that embedding your story about how you understand engineers because you are married to one. In any case really brainstorm who your ideal customer is. The more you write to that type of person the more of them you will attract. He is also easy going, trusts people and enjoys his big boy toys.
She is the person driving the move because she is at home and can see the positives of a bigger home. Josh loves his wife and will accept the move, he is a man after all. They have also been planning to purchase their first investment property once they settle on a new home. They both understand that they need to find a real estate agent who understands them and they can trust to make the move as easy as possible for them.
Once you know exactly whom you are writing to and what their position is, it really is easy to write a clear message that speaks directly to them and offer a clear defined solution to their real moving house problem. Are you sure you want to leave the most important page to someone who does not truly understand what you do?
Only you truly know what your offer is and who better to craft that message?The Ultimate Sales Letter 4Th Edition: Attract New Customers.
Boost your Sales. - Kindle edition by Dan S Kennedy. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Ultimate Sales Letter 4Th Edition: Attract New Customers.
Boost your Sales. Learn How to Write a Killer Convincing CV [Get The Employer’s Attention] Your CV and a Cover Letter are the first things that the employer sees when scanning your job application.
Most sales emails have a response rate of around 1 percent.
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In other words, if you send out an email to potential customers, only one will get back to caninariojana.com me explain how to write sales. Learn How to Write a Killer Convincing CV [Get The Employer’s Attention] Your CV and a Cover Letter are the first things that the employer sees when scanning your job .
The Online Writing Lab (OWL) at Purdue University houses writing resources and instructional material, and we provide these as a free service of the Writing Lab at Purdue.
The Greatest Sales Letters Of All Time Understand the rules to writing a great sales letter and you possess the secret to unlimited wealth. Edited By John Jantsch.