Leaving The Hive I. However, the natural personal care market was competitive and those competitors' products were diversified in categories, channels, prices, and promotions.
It is an unusual concept but the founder Roxanne Quimby saw the market for such a product and immediately started acting upon this opportunity to create the best skin care company in the world. It was interesting to notice how Roxanne and the co-founder Burt Shovitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company.
This is the best example of an unpredictable market. Another interesting factor of the company is its use of natural products, keeping in mind the environment.
This helped them to capture a wide market swiftly as the customers today are very sensitive and prefer natural products over chemical-oriented ones. With the increasing pollution, there is more awareness among the people to use environmentally friendly packages and products as far as they can.
The founders prove to be efficient business people since they saw the need of the customers and delivered the product demanded by them. This means that the company can do very well in the market provided some changes are made. The customers are at the top of any company.
It cannot do well unless it has enough buyers for what it sells. So firstly, I feel it should undertake heavy survey methods to know what customers are actually looking for in their products, what are they missing, what are their desires.
Time changes and so do people and their tastes. Secondly, I also feel the company should invest a certain lump for its advertisement. It lacks a lot behind in this area as compared to its customers. So, I feel it should also work towards its advertisement.
It would also save some labor costs. As far as financial aspect is concerned, as I have mentioned in my earlier discussions, I very strongly believe that the most important concern of the company is that it should never run out of cash. According to me, we live in an internet era. Many people especially females always look for the products for their skin and hair online; to check if there is anything new in the market which is better than what they are using.
It can also distribute free samples of their upcoming products to the customers along with their order to increase their awareness and ultimately their sale. For starters, if they do not get direct sale online then they can have a tie up with a popular brand of a different industry, say clothing where people make their most online purchases and give out free samples along with their orders.
This could be the best marketing strategy for the company. In my second opinion, they should try selling their products at the local market stores where people do most of their shopping.
And lastly, in the worst scenario if nothing works out then it should be a wholesaler. This in my opinion will be the summary of all my suggestions.Consumers look to price as an indication of quality and Burst’s Bees uses that to their advantage (AAA).
While their products are well differentiated simply by the Ingredients list, Burst’s Bees marks up their products to create an even deeper sense of authenticity. At the moment Burt’s Bees products are quite diverse and this may cause customer confusion, especially when entering into the mass market.
The original vision of the Burt’s Bees brand was to have their natural and earth friendly products reach everyone, everywhere. Is Burt's Bees pricing strategy sustainable? Burt's Bees Pricing Strategy can be considered sustainable on the basis of: loyal customer fanbase.
Consumers look to price as an indication of quality and Burst’s Bees uses that to their advantage (AAA). While their products are well differentiated simply by the Ingredients list, Burst’s Bees marks up their products to create an even deeper sense of authenticity.
Social media selling is all about educating your audience, not simply telling them to buy. This week's social media case study features Burt's Bees. Access to case studies expires six months after purchase date.
Publication Date: March 02, Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels.